Branding as a Freelancer

Branding is one of the most crucial aspects of a career as a freelancer. Even mega-corporations can’t ignore the importance of building a strong brand image. When establishing a freelancing career, you have to build name recognition that associates you with quality work and builds trust with potential clients. You could brand your own nameContinue reading “Branding as a Freelancer”

Social Media Marketing: Get Social and Get Results!

What is Social Media Marketing? Social media marketing is essential to modern business. In the past, when we thought of marketing, we might think of billboards and magazine advertisements. Today, it’s all about Twitter, Facebook, TikTok, etc. Why? Because modern marketing strategies are not about throwing ads at people but rather, they are about engagement.Continue reading “Social Media Marketing: Get Social and Get Results!”

Marketing in 2022: It’s time to sharpen your skills.

Marketing in 2022 is as important as ever. In some ways, it may be even more significant. If you are trying to start a new business or helping your existing business recover after taking a hit during the pandemic, strong marketing is a necessity. In 2022, we find ourselves in a new world. Some ofContinue reading “Marketing in 2022: It’s time to sharpen your skills.”

Why a Professional Bio is Important For an Entrepreneur

There are several important considerations when it comes to becoming a successful entrepreneur. First, having a strong business plan is the basis to build from. Next, you have to understand how to convey your message to potential clients. One of the best ways to make your brand stand out to your target audience is toContinue reading “Why a Professional Bio is Important For an Entrepreneur”

Remember These Five Marketing Tips for your Business

Marketing isn’t easy. However, once you really get into the science of it, it’s not as daunting as you may think. To firmly understand how to build a successful marketing strategy, you have to understand all of the necessary components. There is quite a bit to consider when looking to market your business. Starting outContinue reading “Remember These Five Marketing Tips for your Business”

How Important is SEO Really?

SEO (Search Engine Optimization) is an important part of doing business in the digital age. After all, your business can’t be a success if no one can find it. Several years ago, most people probably didn’t know what SEO was, but these days, it seems sometimes like it’s all anyone talks about when it comesContinue reading “How Important is SEO Really?”

The Biggest Marketing Mistake That Hurts Business.

Marketing is essential to any successful business venture. The problem is that when entrepreneurs and small businesses start out, they often make the same marketing mistake. A lack of proper understanding of essential strategies can be devastating to any business plan. Why Marketing is Important Marketing is the way a business connects with customers andContinue reading “The Biggest Marketing Mistake That Hurts Business.”

5 simple ways to improve your blog — John Rowbottom Design and Marketing

There’s some great advice in this post from John Rowbottom. These tips may be simple, but they are also some of the most commonly neglected areas when it comes to blogging. Blogs are a great way to improve traffic to your website, interact with your customers, and position yourself as an expert in your field.Continue reading “5 simple ways to improve your blog — John Rowbottom Design and Marketing”

Five Marketing Tips for your Business

Marketing is a science, and it has a lot of moving parts. There are a lot of things to take into consideration to market your business, but there are also a few things that can make it easier. There’s no shortcut in marketing, but below are five of my favorite marketing tips you can applyContinue reading “Five Marketing Tips for your Business”