A strong web presence is essential to success if you are an entrepreneur or business owner. However, your online image may suffer if you don’t have a good content strategy. Understanding the significance of good website content and how to employ it will help more than you may think.
Is Content Still King?
It’s been said for years that “content is king” when it comes to building a successful website. However, there is some question. Good content means giving your audience helpful information and thus creating value. Devil’s Advocate: How many articles have you read because of catchy clickbait headlines? How many of them had no real substance?
Unfortunately, what I call the “Social Media Quick Grab” has taken over in many respects. Often, what you see is not about creating valuable content anymore but rather about grabbing your attention and getting clicks. Don’t get fooled though. Clickbait is the “selling your plasma” of online writing. It’s quick money, but not a sustainable career. When you want to get real about online success, Content is still king.
What About SEO
SEO (Search Engine Optimization) is very important to modern business. However, too much attention to SEO and going about it the wrong way can actually get in the way of your success. SEO is all about telling the search engines that your website is important and relevant. That is all fine and good, however, if your content does not connect with readers in a meaningful way, your website is not going to be relevant to your audience.
Tip: Don’t Forget About “Non-Content Content”
What do we mean when we say content? Content often refers to articles or blog posts like this one you are reading. However, when trying to connect with your target audience, think about every piece of text and every image on your site. Does your page have traditional/boring links and buttons? Do you tell your visitors to “click here” or to “like and subscribe” or does your content make them WANT to do these things? Humor, inspiration, compassion, these are all tools to connect with your audience. Use them.
Is Your Content Working For You?
Your content strategy should be getting you results. If it’s not, it may be time to evaluate. Ask yourself (1) what is your target audience in need of (2) what does your website offer? (3) How do you demonstrate your value to your audience?