There are several important considerations when it comes to becoming a successful entrepreneur. First, having a strong business plan is the basis to build from. Next, you have to understand how to convey your message to potential clients. One of the best ways to make your brand stand out to your target audience is to develop a perfect Professional bio.
What is a Professional Bio?
A professional biography describes a person or business highlighting experience and strengths. It is similar to a résumé but more personal and easier to read. Where a résumé is a chronological list of accomplishments, experience, and education, a bio tells a more full story of its subject. This is a great way to provide more insight into things like passions and personality. These are important steps to really connect with readers.
How to Write a Good Professional Bio
The biggest advantage of a professional bio over a résumé is that it is less clinical and tells a relatable and personal story. This allows for what I always say is one of the most crucial things for entrepreneurs to focus on: Demonstrating Value. Potential customers and clients are going to be more influenced by your story as an entrepreneur and dedication to service than a checklist of degrees and work history. Of course, this does not mean you should leave out education and experience. A good bio is all about balance. Below are some things to keep in mind when creating your bio.
- Start by telling your ‘who’ and ‘why.’ Why you do what you do connects with customers and builds trust. Share your passion and demonstrate your value.
- Don’t overdo it. Sometimes, less is more. A short bio that makes an impression is better than a long wordy one that no one is going to read.
- Break the rules the right way. There is a general order to a profesional bio, but knowing when and how to break out and think outside the box can elevate you above the competition.
Do You Need Help Crafting the Perfect Bio?
Writing about yourself can be very difficult. Even if you understand the rules and know how to create a great bio, it can be very helpful to hand the project over to a professional. I have written hundreds of professional bios for entrepreneurs and businesses over the years. If you want a little help with yours, check out my best-selling service on Fiverr, or send me a message for a consultation.